At GrowthGuides, we know that great teams aren’t found—they’re built. For over a decade, we’ve specialized in designing teams that evolve, scale, and succeed at every stage. As Dream Team Architects, we combine cutting-edge innovation, human insight, and our proven ASP methodology with the power of TeamAnalyser to unlock the full potential of every team we guide.
The team always comes first. We align leadership, optimize team dynamics, and leverage individual superpowers to drive real impact. But we don’t just guide—we lead when needed and follow when it’s right, always with skin in the game.
Whether you’re validating a startup, scaling a business, or optimizing a corporate team, we bring the strategy, tools, and expertise to make it happen. Let’s build a team that adapts, thrives, and delivers extraordinary results
Lead when necessary
Follow when appropriate
And always journey alongside your team to ensure sustainable growth.
Follow when appropriate
LARA SOUEID
Managing Director & Guide
CLAUDIA CAPARELLI
Growth Strategy Director
ADRIANA SAITO
Communications Lead
ODIR SPADA Jr.
Business Development Director
ROY KRAMER
Founding Partner
and Guide
John Piepers
Technology Director
UTTARA KUMAR
Operations Lead
SEM CAITLIN
KRAMER
Back Office
& Support
CINDY FERRARA
Leadership Guide
Weronika Gajda
AI Lead
Aghyad Al Skaif
AI Lead
The Evolution of GrowthGuides
2015
The Birth of our TeamAnalyser tool – Unveiling the Hidden Dimension
2017
Building the Foundation. Tested and validated at YES!Delft
2018
Validation & Expansion
2019
International Expansion & Brazil enters the Journey
2022
Evolving with the Times
2024
The Birth of GrowthGuides & solidifying focus in Brazil
2025
A Benchmark in Team Composition Analytics. Finalising AI-powered analysis
Today
Shifting the World’s Focus to Teams
Powered by TeamAnalyser
Transformative impact
We don’t just assess teams, we transform them.
Our integrated approach combines advanced diagnostics with human-driven strategies to unleash team potential and deliver measurable success.
The Key to Success Lies in Team Composition.
Where insight meets impact
TESTIMONIALS
What people say about
our services
Something changed in the way I work with my team mates. I understand them better now, and appreciate them more. Thank you GrowthGuides.
Nadim Rami
CEO EcoSignal
GrowthGuides has been instrumental in illuminating the dynamics within our team at Wasted Treasures. Through their comprehensive analysis, we gained valuable insights into our team's strengths and weaknesses, as well as a deeper understanding of our varying leadership styles. This knowledge has empowered us to strategize effectively and make informed decisions about our future steps.
Carlos Ayvazian
CEO and founder Wasted Treasures, S.A.R.L.
I really liked the interaction and analysis done by GrowthGuides. They help us understand more about each other and pin pointed the weaknesses that we have to address in order to succeed.
Jasper Schakel
Co-founder Chlorysis
GrowthGUides has been an invaluable asset to our start-up, the deep analysis of each team member have greatly enhanced our team's performance. They highlighted keys areas of strength, weakness, opportunities and threats that allow us to optimize our team dynamics and organization. Their guidance helped us to optimize a strategic plan. Highly recommended.
Dima Mnayer
DailyDough
“
GrowthGuides helps me to get insight in the life cycle and the strategic diversity of teams. We can now build and grow successful teams much easier. GrowthGuides really provides us with insights that make this challenge easier.
Jeroen Gouka
HR Lead – Rabobank
“
This is one of the best team studies we’ve ever done and I would definitely recommend it to any company that is scaling or actively hiring.
Tanner Behrend
Manager, Strategic Growth
“
The correct team composition is the most important reason for a startup to succeed. GrowthGuides successfully created a great tool which we are using to diagnose and take care of our startup team compositions.
EJ Lugt
Managing Director
“
GrowthGuides helped us gain a deeper understanding of our team’s strengths and weaknesses. The personalized feedback and recommendations we I really enjoyed completing the test. The results were spot on, and the detailed analysis provided by the team was truly insightful. It’s clear that a lot of thought and expertise went into developing this tool.
Priya Gajadhar
Hymonic – Siemens Energy
testimonials
The correct team composition is the most important reason for a startup to succeed. GrowthGuides successfully created a great tool which we are using to diagnose and take care of our startup team compositions.
EJ Lugt
Managing Director
The correct team composition is the most important reason for a startup to succeed. GrowthGuides successfully created a great tool which we are using to diagnose and take care of our startup team compositions.
Tanner Behrend
Manager, Strategic Growth
GrowthGuides helps me to get insight in the life cycle and the strategic diversity of teams. We can now build and grow successful teams much easier. GrowthGuides really provides us with insights that make this challenge easier.
Jeroen Gouka
HR Lead – Rabobank
GrowthGuides nos ajudou a obter uma compreensão mais profunda dos pontos fortes e fracos da nossa equipe. Gostei muito de concluir a pesquisa e o teste. Os resultados foram precisos, e a análise detalhada fornecida pela equipe foi realmente perspicaz. Está claro que muito pensamento e experiência foram investidos no desenvolvimento desta ferramenta.
Priya Gajadhar
managing director
