3_4

3.4 MOONSHOT MENTALITY: WHEN A SOFTWARE TEAM STRUGGLES TO DELIVER INNOVATION

Client:Enterprise Software Division of a Large Tech Company

Challenge: A high-performing software development team within a large enterprise tech company was tasked with delivering breakthrough innovations. However, despite strong technical expertise and execution power, the team struggled to deliver tangible results. 

  • The team was composed of highly skilled specialists, but lacked true inventors and risk-takers needed for disruptive innovation. 
  • Leadership was process-driven and structured, which worked well for existing product development but created friction when rapid iteration was required. 
  • Despite clear corporate backing for “moonshot” projects, execution stalled due to role misalignment and lack of agility. 

Solution: Using our Total Team Scan, we identified a structural mismatch between the team’s strengths and the demands of high-risk innovation. 

  • The leadership team was encouraged to shift from execution-based planning to experiment-driven learning cycles. 
  • Key team roles were redefined, balancing structure and agility by integrating market-driven product leadership alongside technical excellence. 
  • Scenario-based team modelling helped the company create a dynamic team structure that adapted as innovation projects evolved. 

Result: 

  • The company unlocked innovation bottlenecks, allowing three key projects to move into real-world testing within six months. 
  • The team retained its operational strength while introducing a more agile, iterative approach to experimentation. 
  • Leadership established a repeatable framework for balancing moonshot ambition with pragmatic execution strategies. 

Is your corporate software team structured to deliver real innovation, or are hidden gaps slowing progress? Let’s find out.