Challenge: The tech team was obsessed with perfecting the product—but customers weren’t adopting it fast enough. The CEO felt trapped between engineering’s focus on features and the market’s demand for usability. 

Solution: Growth Guides identified a lack of Market Validators—team members who challenge internal assumptions and drive customer feedback into the product roadmap. We recommended embedding product managers with commercial insight into the team. 

Result: 

• Customer onboarding time dropped by 40% 

• The team refocused on solving user needs rather than adding features 

• Revenue from existing customers increased due to better product-market fit 

Is your tech team optimizing for user success or just technical perfection?