4_1

4.1 THE CORPORATE INNOVATION LAB THAT NEVER LAUNCHED ANYTHING

Client:Corporate Venture Lab

Challenge: A well-funded corporate innovation unit launched zero successful ventures in three years. 

  • The team used big-company logic, requiring business cases before testing ideas. 
  • Instead of experimenting, they wrote reports and waited for approval. 
  • The wrong people (operators, not pioneers) led the lab. 

Solution: Using our Innovation Readiness Framework, we: 

  • Introduced Lean Validation principles to replace slow, risk-averse processes. 
  • Rebuilt venture teams, assigning Pioneers for early-stage validation and Execution Specialists for scaling. 
  • Aligned expectations with the board, preventing premature demands for KPIs. 

Result: 

  • First commercially viable innovation launched within a year. 
  • Internal buy-in from leadership, securing continued funding. 
  • A repeatable process for future corporate ventures. 

Are you applying the right structure at the right time in innovation? Let’s align your venture lab for success.