Challenge: A technically perfect product sat idle for three years with zero sales. 

• The team consisted entirely of engineers and specialists. 

• They assumed a great product would sell itself, avoiding customer feedback. 

• Instead of validating demand, they endlessly refined features. 

Solution: Using our ASP Model (Ambition, Superpowers, Performance), we restructured the team to balance technical expertise with market focus. 

• A Market-Driven CEO was added, alongside a Product Evangelist to engage customers. 

• A shift from internal perfectionism to real-world validation unlocked revenue streams. 

Results: 

• First paying customers landed within six months 

• Revenue trajectory shifted from zero to sustainable growth 
  The team learned to incorporate real customer feedbackw 

Is your investment focused on what truly drives business success? Let’s assess your team’s market readiness.